The Opportunity of the Older Consumer
Speaker: Dr. Andrew Sixsmith, Scientific Director, AGE-WELL
Wednesday, December 6, 2017 at 2:00PM EST
Description: Older adults over 60 currently spend $4 trillion a year and that number is likely to increase. Companies need to refocus on this expanding market to meet unmet needs and to seize the opportunity of the older customer.
This webinar will cover how product development and research can be enriched by the involvement of consumers, and ways in which older adults and caregivers can take part, drawing on AGE-WELL examples.
AGE-WELL NCE Inc. (http://www.agewell-nce.ca/, @AGEWELL_NCE) is a pan-Canadian network of industry, non-profit organizations, government, care providers, end users and academic partners working to drive innovation and create technologies and services that benefit older adults and caregivers. Its vision is to harness and build upon the potential of emerging and advanced technologies in areas such as artificial intelligence (AI), e-health, information communication technologies (ICTs) and mobile technologies to stimulate technological, social and policy innovation. AGE-WELL was launched in 2015 through the federally funded Networks of Centres of Excellence program.