AGE-WELL Opportunity Fund

Is there an event that will give you great exposure? A chance to meet a key customer or partner? Need marketing material for a trade show? Content development for your website? These are all important activities tied to specific and significant outcomes. The AGE-WELL Opportunity Fund is designed to support these activities so you don’t miss out! AGE-WELL Startup Affiliates can apply to be reimbursed for funds of up to $2,000 for activities leading to a quantifiable commercialization output.


The funds should be used for current needs and opportunities to grow your business. Eligible activities include:

  • Tools, development of written materials
  • Marketing (e.g., web development, promotional video, press release)
  • Market studies for your product(s)
  • Prototype development
  • Some professional services (contact us for eligibility of service),
  • Travel costs to attend conferences, trade shows and other such events


  • This funding is only accessible to startups that are affiliated with AGE-WELL
  • Funds cannot be used for salary costs
  • Only in extreme circumstances will Opportunity Funds be granted to a company or person more than once per calendar year.

Terms and Conditions

  • Awards are given as reimbursements (see AGE-WELL Opportunity Fund – REIMBURSEMENT INSTRUCTIONS)
  • Within 4 months of reimbursement, award recipients must provide a (max) 250 word summary on what the funding helped achieve

Application Process

Applications are accepted on a rolling basis via email with decisions made within one week.

Applications will be reviewed by AGE-WELL’s Commercialization team using the following criteria:

  1. Value-add or benefit of the proposed activity to the startup or entrepreneur
  2. Fit with AGE-WELL mandate and priorities.
  3. Appropriate budget justification for the proposed activity

Required Documents

A completed application form outlining the activity to be undertaken, how much funding you request (up to $2000), and a justification of the funding request.

Opportunity Fund Application Form
Opportunity Fund Reimbursement Instructions