Toronto to Participate in Aging2.0’s #30in30in30 Challenge to host 30 Startup Pitch Events in 30 Cities in 30 Days

Local startups focused on innovation and aging are invited to pitch for an opportunity to present at the Aging2.0 Expo

Toronto — August 28, 2015 — Aging2.0, the global innovation platform for aging and senior care, is partnering with local Toronto event planners for its new #30in30in30 initiative. This globally distributed program of events, in partnership with Google for Entrepreneurs, is designed to discover, showcase and support aging-focused entrepreneurs around the world via 30 startup pitch events in 30 cities in 30 days. Toronto’s event will be held at OCAD University, Great Hall, 100 McCaul Street, Toronto, on September 28, 2015. For more information on participating or attending visit

Statistics Canada predicts that by the year 2030, one in four persons in Canada will be aged 65 years or over. The implications of these shifting demographics are considerable, influencing not only an individual’s day-to-day wellbeing, but also the health of families and even broader communities. With this Toronto pitch event, we are supporting our local startup community as they take on this challenge.

Dr. Alex Mihailidis, AGE-WELL Scientific Director will present his keynote speech “Disruption Ahead: Transforming Technology for Aging and Healthcare”. Join us for an evening of learning, networking, inspiration and competition as we vote for Toronto’s top aging startup.

The 30 cities that have committed to the initiative represent 14 countries on five continents (view the full list of participating cities visit Many of the cities in the program have never before gathered together their startup community on this topic and the organizers are looking forward to sparking a global conversation.

“With over $50m of U.S. venture funding going into caregiving startups in the past two months alone, investors and corporations are finally seeing the vast potential of this market,” said Stephen Johnston, cofounder of Aging2.0. “We expect that this #30in30in30 program will unite disparate cultures and experiences of aging into a common language of innovation. We’re excited to discover and showcase the next wave of startups around the world that are fundamentally changing the aging experience.”

All #30in30in30 events will be held on or between September 8 and October 8, 2015 and are taking place across the U.S. and worldwide; from San Francisco, DC and Grand Rapids, to Tokyo, Australia and Tel Aviv. Specific information about individual events is available on the Aging2.0 Eventbrite site and will continue to be announced in the CoverAGE Newsletter and website.

Among other prizes, the 30 winning startups (one from each event) will pitch to the Aging2.0 team and corporate partners (the Leaders Circle and Alliance) in a virtual semi-finals event. A select few will then be invited to present and exhibit at the Aging2.0 AgeTech Expo and prioritized during the selection process for the next Aging2.0 Academy cohort.

Sponsorship opportunities are available for companies looking to support at either the global or regional level. For more information please contact Grace Andruszkiewicz at Grace at Aging2 dot com. Those interested in attending and being part of the voting audience can register to for any of the scheduled events on Eventbrite here, and startups interested in participating can complete an application here.

Media interested in attending events or interviewing participants, please contact Kimberly Angell of Wish PR at kim dot angell at wishpr dot com.

About Aging2.0
Aging2.0 is a global innovation platform for aging and senior care. Aging2.0 connects, educates and supports innovators through our global chapter network, Academy accelerator program, Alliance membership community, Summit, AgeTech Expo and consumer panel. Within three years, Aging2.0 has become the premier global platform for discovering and cultivating innovations focused on aging and senior care. To learn more about Aging2.0, visit or follow us on Twitter (@aging20).