You know your work is important. Your supervisor, your colleagues, and other trainees know it too. But how do you present your research to those outside of academia? How do you communicate your work and its impact to other audiences, including your stakeholders? Join us for 3 short talks that highlight some key ideas, principles, and techniques for trainees – for all in academia! – to consider when communicating their research through with journalists, through social media, and beyond. Each presentation will be followed with Q&A.
Elise Johnson is the principal and founder of Paperwhite, a boutique communications agency located in Toronto, Ontario. She is an experienced professional communicator and has worked with a wide range of health networks, researchers, membership associations and non-profit organizations from across Canada’s health care and health research sector. She has a Bachelor of Humanities degree from Carleton University and a Master of Professional Communication degree from Ryerson University.
Megan Mueller is a senior Communications leader in the academic and research sector, currently in the Office of the Vice-President Research & Innovation at York University. Here, she spearheads an Advocacy Campaign to amplify research at the University and provides advice and counsel to the executive team. An accomplished storyteller with fine-tuned writing and editorial capacity, she produces targeted Communications materials to engage with a wide variety of audiences, stakeholders and influencers. She specializes in writing that underscores impact and value of research and academic endeavours.
Julia Krolik is an information designer, data scientist, artist and entrepreneur. Her diverse background enables a rare cross-disciplinary empathy and she continuously advocates for effective research communication with the public. Formally educated in the sciences, her work includes published research in microbiology, geospatial analytics, public health, and groundwater quality. As an award-winning artist, Julia integrates scientific methodology into her creative process. Julia is the founder of Art the Science, a non-profit organization facilitating artist residencies in scientific research laboratories across Canada to foster public engagement in art and science. She also sits on the Data Visualization Society’s board as the Partnerships Director. Through her creative agency Pixels and Plans, Julia and her team work with private and public organizations fusing scientific integrity with engaging design to create impactful knowledge mobilization products and science-based art. Their scope of work is expansive and includes interactive data visualization tools, data-based art installations and custom projection mapping software. Follow her on Twitter @yuliakrolik.