National Impact Challenge 2023
Bold Innovations for Living

Join the conversation at #AWSEImpact2023

The National Impact Challenge – Bold Innovations for Living, powered by AGE-WELL and SE Health, is a pitch competition open to startups, community-based or youth-serving organizations. It will bring together selected finalists from across Canada to pitch their technology, innovative program or service for aging with choice and dignity in Canada. They will be challenged to explain how their solution can positively impact older Canadians or caregivers as they compete for cash prizes and in-kind services.  

Finalists will pitch live at the National Impact Challenge – Bold Innovations for Living Pitch Night on June 22, 2023. Pitches will consist of a 5-minute pitch presentation followed by a 5-minute Q&A with a panel of expert judges. 

AGE-WELL and SE Health aim to move the dial when it comes to supporting older adults and caregivers in Canada, focusing primarily on three themes: aging in place and community, living with purpose and meaning, and empowerment. 

There are two separate application categories: 1) Startups (with a prototype, market-ready or looking to scale); and 2) Community-based or youth-serving organizations (ideation or scaling). Finalists will compete in their respective category.


  • The winner in each category will receive $25,000 in cash plus in-kind prizes. The runner-up in each category may be eligible for a $10,000 prize.  
  • Winners and runners-up will partake in the post-pitch mentorship program where they will have access to 1) mentors, 2) networking opportunities through AGE-WELL and SE Health’s knowledge, expertise, and partners in the aging ecosystem and 3) end-user engagement to co-design, testing, validation and promotion of their products or services.

Please see Terms and Conditions for details. 

Submit completed applications to by May 8, 2023 at 11:59 PM Eastern Standard Time. 

All applicants should first review the Competition Terms and Conditions.

Application Form – Startups

Application Form – Community-Based/Youth-Serving Organizations

Media Release


Presenting sponsors


Silver sponsor

Supporting sponsors



AGE-WELL NCE Inc. is Canada’s Technology and Aging Network. The pan-Canadian network brings together researchers, older adults, caregivers, partner organizations and future leaders to accelerate the delivery of technology-based solutions that make a meaningful difference in the lives of Canadians. AGE-WELL researchers are producing technologies, services, policies and practices that improve quality of life for older adults and caregivers and generate social and economic benefits for Canada. AGE-WELL is funded through the federal Networks of Centres of Excellence program.

About SE Health

SE Health is a not-for-profit social enterprise, applying knowledge, vision, and drive to impact how people live and age at home, today and into the future. With Canadian roots and 110+ years of expertise, the organization’s purpose is to bring hope and happiness to the people it serves, emphasizing its values of life care, love, and work with purpose, and delivering quality, excellence, and innovation to home care, seniors’ lifestyle, and family caregiving. Through its team of 8,000 Leaders of Impact, SE Health delivers 25,000 care exchanges daily, totaling 50 million in the last decade alone. Visit us online at